IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global bra IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?详情
朗贝尔·维尔森,阿蜜拉·卡萨,卡洛尔·布盖,琪塔·昂罗,皮埃尔·德隆尚,安托万·赖纳茨,安妮·康斯金尼,弗洛伦斯·卢瓦雷·卡耶,朴智敏,柯朗坦·菲拉,文森特·科隆布,马尔万·廷胡加,塞缪尔·博拉夫曼-芒蒂尔,Sébastien Corona,Sophie Froissard,Romain Barreau,Julian Belle
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